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16
NOV
' 17
MAKING HERITAGE MATTER
Caribbean Conference - Willemstad, Curacao
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The 3rd Caribbean Conference of National Trusts and Preservation Societies

The 3rd Caribbean Conference of National Trusts and Preservation Societies will be held in the world heritage city Willemstad, capital of the island of Curaçao. The conference is hosted by the Curaçao Heritage Platform and will be held from November 16th until November 19th.

Emphasising the importance of heritage and its conservation, we aim at bringing together stakeholders, heritage professionals and enthusiasts in November 2017.

LEARN MORE

[ REGISTRATION ]

Early Bird Fee


US $175
  • For all 3 conference days.
  • Until September 15th 2017
Closed

Regular Fee


US $225
  • For all 3 conference days.
  • Until October 25th2017
Register

Late Fee


US $250
  • For all 3 conference days.
  • As of October 26th 2017
Soon

Day Pass


US $90
  • Valid on 1 conference day.
Register Now

Prices include : Conference attendance fee – Lunches and 1 buffet dinner – Cocktail parties – Opening & closing soirées –
Transportation between venues – City tours – A fascinating experience!
Please note: The conference program is subject to changes and additions. Please visit our website frequently for news, changes and updates.

[ SPEAKERS ]

Keynote speaker Gustavo Araoz
President of ICOMOS

Keynote speaker Peggy Leshikar-Denton
Director of the Cayman Islands National Museum

Keynote speaker Michael de Sola
Managing Director Maduro & Curiel’s Bank

Keynote speaker Arno Boon
Director of BOEi the Netherlands

    Keynote speaker Victor Marín-Crespo
    ICOMOS Cuba Vice-President

    Keynote speaker Vincent Vanderpool-Wallace
    Principal Partner BedfordBakerGroup

      Terence Suthers
      Heritage Management

      Annefleur Siebinga
      Urban consultant

      Anne Witsenburg
      Stichting Monumentenfonds Aruba

      Amy Victorina
      Archaeologist at National Archaeological Anthropological Memory Management

      Nirvana Persaud
      CEO at National Trust of Guyana

        sir Henry Fraser
        President Emeritus Barbados National Trust

        Sheron Johnson
        Cultural Policy Officer at The Ministry of Community Development and Culture The Ministry of Culture, Barbados

        Peter Chandler
        Director at Chato Design Studio

        Oshane Robinson
        Youth Minister for Culture, Gender, Entertainment and Sport for the Jamaican Youth Parliament

          Vincent Jacot
          Tourism development consultant

          Michael Newton
          Managing Director at Newton Heritage Consulting

            Rob van den Bergh
            Managing Director Curconsult

              Alen Hadziefendic
              Researcher

              Dimitri Cloose
              Director at NAAM

              Bharat Bhojwani
              Managing Director at The Curacao Financial Group

              [ CALL FOR PRESENTATIONS ]

              The call for presentations is now open.

              For requirements regarding your submission, please find further details here.

              [ PROGRAM ]

              Evening
              Welcome happy-hour!

              Welcome happy hour at the Renaissance hotel

              Welcoming everyone with a sunset happy-hour.

              Morning
              Registration

              07.00 – 08.30 - Registration

              Morning
              Official opening & welcome

              Official opening 3rd Caribbean Heritage Conference

              Morning
              Gustavo Araoz – Keynote speaker

              Gustavo Araoz - Keynote speaker - The importance of collaboration through ICOMOS

              Araoz will emphasise on the importance of collaboration of Caribbean heritage professionals through ICOMOS  

              Morning
              Introducing Willemstad UNESCO World Heritage city

              Michael A. Newton - Introducing Willemstad UNESCO World Heritage city

              Old Willemstad consists of several distinct historic districts, reflecting different eras of colonial town planning and development. The urban and architectural development since the 17th century will be briefly explained      

              Morning
              Dimitri Cloose

              Dimitri Cloose - The history of Willemstad’s Harbor

              Willemstad developed as a port town, so the harbour itself is part of the World Heritage site. The history of the port will be reviewed, also in relation to other Caribbean port towns.

              Morning
              Questions & Answers with speakers

              Questions & Answers with speakers

              Midday
              Lunch & harbor tour

              Willemstad harbour boat tour & lunch

              Gather in the lobby. Make sure to wear comfortable shoes, light clothing and sun protection. A bottle of water will be provided upon departure.

              Afternoon
              Start of underwater heritage sessions

              Session: Underwater heritage & archaeology - 14.00 - 17.00

              Afternoon
              Keynote speaker Peggy

              Peggy Leshikar-Denton - Caribbean Underwater Cultural Heritage: Past, Present & Future

              The 2001 UNESCO Convention on the Protection of the Underwater Cultural Heritage and Caribbean case studies.  
              Afternoon
              Presentation by Amy Victorina

              Amy Victorina - Archaeology of Historic Willemstad

              Curaçao has a vast range of heritage that spreads over a period span of more than 5000 years. This heritage is constantly under threat by developments. For managing the old city an update of the Cultural Heritage Map of Curaçao is necessary.    

              Afternoon
              Oshane Robinson

              Oshane Robinson - The story of Port Royal

              The Jamaican city of Port Royal possesses a unique heritage that is now an underwater time capsule of 17th century English colonial society. Through archaeology we get a direct window into the past.

              Afternoon
              Q & A sessions

              Q & A session with speakers

              Evening
              Official Opening Reception at the Governor’s Palace

              17.30 - Official Welcome Reception at the Governor's Palace

              The official welcome to the conference is hosted by the Governor of Curaçao at the Governor's Palace. We gather in the lobby of the Renaissance at 5:30 PM for a short walk across the floating bridge to historical Fort Amsterdam, where the dinner reception is held from 6:00 - 8:00 PM. Dress code is formal attire.    

              Morning
              Branding & marketing heritage sessions

              Session: Branding & Marketing of heritage 08.00 – 12.00

              Morning
              Keynote Branding & Marketing Heritage Sessions

              Vincent Vanderpool-Wallace - Keynote speaker - Branding and marketing heritage

              There are many examples of successful heritage branding and marketing programs that will be used to illustrate the tools and techniques that deliver the value that the destination is seeking.  

              Morning
              Sheron Johnson

              Sheron Johnson - Heritage Sustainability: A marketing approach in Barbados

              Three case studies of three heritage properties that have been restored in Barbados will be examined. They have been adapted for reuse and have started to implement various strategies and initiatives to market and brand their sites.

              Morning
              Anne-Fleur Siebinga

              Annefleur Siebinga - Making heritage matter

              How can you get stakeholders in the tourism industry, and also the local community, involved and interested in heritage. And what makes a heritage site successful.    

              Morning
              Alen Hadziefendic

              Alen Hadziefendic - Youth as Key Factor in Marketing and Branding of the UNESCO World Heritage and Sustainable Tourism. 

              Youth and children together comprise nearly 40% of the world’s population. Therefore it is also crucial to engage them as one of the key factors in strengthening the UNESCO World Heritage and Sustainable Tourism program.
              Morning
              Peter Chandler

              Peter Chandler - Creating Your Unique Selling Proposition

              Branding is about creating an identity for a company or product. In marketing, a perceivable difference between products should be recognisable. In selling heritage it is the same. A Unique Selling Proposition has to be created.  
              Morning
              Vincent Jacot

              Vincent Jacot - Remember the Alamo! Building Heritage from a Neglected Space

              In 2011, Texas’s state government gained control of the Battle of Alamo site. A large redevelopment project was set up. This presentation will use the example of the touristic utilization of the Alamo to explore various best practices.  

              Morning
              Questions & Answers with speakers

              Questions & Answers with speakers

              Midday
              Lunch

              Lunch & poster sessions

              Lunch at the Renaissance accompanied by poster presentations.    

              Afternoon
              Financing heritage preservation sessions

              Session: Financing heritage preservation - 13.45 – 17.00

              Afternoon
              Michael de Sola – Keynote speaker

              Keynote speaker Michael de Sola - Financing heritage preservation

              The local Maduro & Curiel’s bank financed various heritage conservation projects on Curaçao. The Managing Director of the bank will give his personal point of view.

              Afternoon
              Rob van den Bergh

              Rob van der Bergh - The rise of Pietermaai and the establishment of the Pietermaai District in Curaçao

              In a timespan of about 15 years an old rundown district changed into a lively neighborhood. Now it is a cozy, nice place with bars, restaurants and students hanging around. What was behind the revival of this district? What was the economic impact of this development?

              Afternoon
              Bharat Bhojwani

              Bharat Bhojwani - Preserving heritage through a real estate fund

              When talking about built heritage funding is often a problem. When investors see possibilities, funding will become easier. A new heritage real estate fund will be launched on Curaçao.

              Afternoon
              Terence Suthers

              Terence Suthers - Money follows ideas; Contemporary Approaches to Success in Funding Heritage Preservation

              The speaker will illustrate by reference to three successful but very different small to medium scale heritage projects in Yorkshire, UK, how various funds were attracted because the ‘value added’ ideas behind the projects were sufficiently compelling, whilst at the same time being highly likely (and have since proven) to command sufficient visitor footfall and/or other means of generating earned income to be economically self-sustaining thereafter.

              Afternoon
              Anne Witsenburg

              Anne Witsenburg - Financing heritage conservation in Aruba

              Government funding for heritage preservation is very limited. An insight will be given into how the Monumentsfund Aruba handled the following key questions: Where is the money? And how to get a hold of it? How to use your monuments as an asset? How to get investors interested?

              Afternoon
              Celia Toppin

              Celia Toppin - Enhancing the development of a heritage community in the Caribbean

              Presentation and update on the progress of the Cultural Heritage project which is being implemented in the Caribbean by the Organization of American States.  

              Afternoon
              Q & A sessions

              Questions & Answers with speakers

              Evening
              17.30 – Cocktail party

              17.30 - Cocktail party

              Closing the second conference day with a relaxing cocktail party at another historical location with an amazing island view. The buses will depart from the lobby at 17.15  for a short city tour followed by the cocktail reception. Dress code is casual for this one!  

              Morning
              Morning walk through historic Otrobanda

              8.00 - 10.00 - City trip Otrobanda

              We start the day with a brisk morning walk through the historical district of Otrobanda. Make sure you bring comfortable walking shoes, light clothing and sun protection. A bottle of water will be provided upon departure. Starts at 8.00!  

              Morning
              Start sessions adapative re-use

              Session: Adaptive re-use of built heritage – 10.00 – 12.00

              Morning
              Arno Boon – Keynote speaker

              Arno Boon - Keynote speaker - Exploring the different stories and layers of heritage in cohesion

              About the practice of reuse and value increasement in the Netherlands:  the application on the former hospital in Willemstad (Curacao). BOEi is a Dutch national institute for restoration and re-allocation of cultural heritage.  

              Morning
              Adaptive re-use sessions

              Sir Henry Fraser - A Success Story of Historic Preservation and Adaptive Reuse in Barbados

              Examples of very old adaptive re-use in Barbados will be presented. Followed by examples of tragically lost historic treasures, of success stories, and of a number of failures, where the Barbados National Trust and public opinion have failed to achieve the goal of preservation. Finally, examples are given to illustrate both successful methodology and failed efforts, including some of the “gremlins” that operate to frustrate the goals of preservation and appreciation for our patrimony.  

              Morning
              Marcel Dennert

              Marcel Dennert - Adaptive re-use; a matter of agility

              The Foundation of Heritage Preservation on Curacao has restored many buildings during the past decades. Often a solid business case formed the basis for the architectural approach in restoring the respective buildings. However, (partly) due to economic malaise we have seen businesses change locations. The final result has been an increase in empty buildings in the city center. A fresh approach to the functional and design aspects of restoration is pleaded for.

              Morning
              Q & A Saturday

              Questions & Answers with speakers

              Midday
              Lunch saturday

              12.00 - Lunch & presentation University of Curaçao

              Lunch at the Renaissance with a presentation by Carola Hein, professor and chair History of Architecture and Urban Planning at Delft University of Technology in collaboration with the University of Curaçao.    

              14 – Start of Adaptive re-use of built heritage afternoon sessions

              Session: Adaptive re-use of built heritage – Continued – 14.00 – 17.00

              Afternoon
              Afternoon sessions adaptive re-use

              Victor Marín-Crespo - Keynote speaker - Cuban examples of adaptive re-use

              Cuba has initiated large conservation projects in Havana during the last decades.Buildings got different functions. Often a positive adaptive re-use, sometimes less successful.  

              Afternoon
              Adaptive re-use afternoon sessions

              Nirvana Persaud - Adaptive re-use for sustainable heritage preservation: A focus on built heritage in Guyana

              The presentation will focus on the notion of adaptive reuse, which is not a new concept as there are a few successful examples in Guyana including hotels, cafes, offices, cultural spaces, as a continued viable method of sustainably preserving Guyana’s heritage.  

              Afternoon
              Q & A Saturday afternoon

              Questions & Answers with speakers

              Afternoon
              Closing

              Closing of conference

              Evening
              Farewell Happy Hour

              18.00 - 21.00 Farewell & closing cocktails

              The buses will depart from the lobby at 5:45pm for a fun night in a historical district. Dress code is casual.

              Morning
              Optional Western Plantations Tour

              Optional tour to the western part of Curaçao

              In the western part of the island there are four plantations which are part of a future UNESCO World Heritage nomination.  In 2011 this nomination was officially inscribed on the tentative list for World Heritage sites. These plantations will be visited during the tour.

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